eTrueNorth Leadership Recognized in New Book by Admiral Brett P. Giroir, M.D.

Pandemic leader praised work with company and founder Coral S. May

FORT WORTH, Texas – May 10, 2023 – Within the pages of a new book, Memoir of a Pandemic: Fighting COVID from the Front Lines to the White House, by Admiral Brett P. Giroir, M.D., readers can now learn about behind-the-scenes undertakings and the public and private sector partners who came together in 2020 to form a national response to COVID-19.

Fort Worth-based eTrueNorth was among the companies that responded to the nation’s call to help. “To us, Coral May (eTrueNorth co-founder and CEO), was as close to a ‘force of nature’ as I saw during the response from the private sector,” Giroir said of May in the book.

Giroir, an American pediatrician, was formerly the U.S. Assistant Secretary for Health during President Donald J. Trump’s administration from 2018-2021. He was a member of the White House Coronavirus Task Force and a four-star admiral in the U.S. Public Health Service Commissioned Corps. He has also served as U.S. Commissioner of Food and Drugs.

Since its founding, eTrueNorth has been dedicated to bringing healthcare services closer to home through the help of neighborhood pharmacies. At the time, eTrueNorth had working relationships to provide point-of-care testing (POCT) with Walmart, Health Mart and Kroger. When the White House Coronavirus Task Force sought a scalable solution to offer all Americans easy and accessible COVID-19 testing, eTrueNorth came to light as a viable testing partner.

In Giroir’s words, “Coral and eTrueNorth delivered.” Giroir recounts in the book:

  • When asked if eTrueNorth could surge to any site in the United States, including Hawaii, May responded: “Yes, just give us about three days’ notice.”
  • When asked if eTrueNorth could handle at-risk communities, multi-generational housing and door-to-door testing, May responded: “Sure, no problem.”
  • As to whether eTrueNorth could pilot POCT for surge sites: “We would love to do so.”

By January 2021, eTrueNorth had launched surge testing at 658 different sites in 23 states. The company ultimately tested in 48 of the 50 states, with operations in pharmacies, stadium parking lots, schools and even at Talladega Superspeedway in Alabama.

Giroir’s memoir was released via Amazon on May 9, and will be available in retailers nationwide.


eTrueNorth’s mission is to provide access to basic health and wellness services to every individual through its curated network of trusted providers at retail pharmacies. By empowering local pharmacies to administer preventive healthcare screenings and close gaps in care, eTrueNorth works in partnership with retail pharmacies, self-funded employers, and third-party payors to improve access to care, identify undiagnosed conditions, and better manage chronic diseases. Learn more about the company’s efforts at