About eTrueNorth

eTrueNorth drives access, quality, and affordability by enabling a future where healthcare services are provided to consumers at local pharmacies. By empowering local pharmacists to administer preventative healthcare screenings and close gaps in care, eTrueNorth is working in partnership with retail pharmacies, self-funded employers, third-party payors and pharmaceutical manufacturers to identify undiagnosed conditions and better manage chronic diseases. The company’s goal is to fit healthcare into everyday life. By leveraging the accessibility of retail pharmacies, eTrueNorth will expand the scope of services provided to consumers to be more effective, of higher quality and, at the same time, enhance the pharmacy’s value as a key participant in a multidisciplinary health care delivery model.

Our Mission

Access

By leveraging the accessibility of retail pharmacies, we will expand the scope of services provided to consumers to be more effective and enhance the pharmacy’s value as a key participant in a multidisciplinary health care delivery model.

Quality

A world where high-quality, cost-efficient, accessible healthcare is available in every community.

Affordability

Since 2013, helping individuals optimize their health through recognizing health-related factors that determine their personal “true north”. The key to affordable success is personalized recommendations designed to help individuals navigate their health journey.

Coral S. May

Coral S. May

President & COO

Coral draws on more than 20 years’ experience in the health plan and employee wellness spaces to design eTrueNorth's service offerings. She is passionate about leveraging technology to develop scalable strategies which ultimately solve individual patient needs.

Steve Kendall

Steve Kendall

VP, Product Advancement

Steve has a long-standing background in preventive medicine, health and wellness business products, direct patient care delivery, managed care and employer group contracting. He is dedicated to interpreting potential customer needs while exploring new and potential market segments.

Sharon Collins

Sharon Collins

VP, Regulatory and Compliance

With a 30-year clinical background, Sharon has a rich work history of implementing technology in order to better laboratory services. eTrueNorth's customers benefit from her combined background in laboratory quality assurance and HIPAA compliance for point-of-care laboratories.

Lisa Butcher

Lisa Butcher

VP, Client Relations

Lisa offers more than 20 years of experience in healthcare management, insurance, marketing, corporate wellness, disease management and business development. She works with our cross-functional team to promote client success while acting as a liaison and prime integrator with strategic partners and vendors.

CV Abdallah

CV Abdallah

VP, Marketing and Communications

For the past 25 years, CV has represented medical services companies focusing on their marketing, advertising and consumer outreach. He is responsible for corporate communications and developing awareness campaigns. His principle focus is to inform consumers about services available at retail pharmacies.

Nancy Lesch

Nancy Lesch

VP, Market Solution

Nancy offers significant experience in population health management with a focus on employer wellbeing strategies. She works with wellness vendors, benefits consulting services, and health plans to help them leverage eTrueNorth solutions to provide increased access to high quality, affordable options.

Michael McEntee

Michael McEntee

Chairman

Michael has 40 years of clinical laboratory experience and has been a pioneer in the point-of-care-testing arena. As a healthcare innovator, Michael serves in an advisory role to eTrueNorth operational leadership.

Contact Us

eTrueNorth's technology infrastructure is designed to assist pharmacies to play a larger role in their consumer's healthcare.