About eTrueNorth

eTrueNorth is at the forefront of public health initiatives. The company drives access, quality, and affordability by enabling a future where healthcare services are provided to consumers at local pharmacies. By empowering pharmacies to perform laboratory testing, preventative healthcare screenings and gap in care closure, eTrueNorth is working in partnership with retail pharmacy banners, third-party payors, pharmaceutical manufacturers and self-funded employers to identify undiagnosed conditions and better manage chronic diseases. The company’s goal is to fit healthcare into everyday life.

Pharmists having a conversation

eTrueNorth is at the forefront of public health initiatives. The company drives access, quality, and affordability by enabling a future where healthcare services are provided to consumers at local pharmacies. By empowering pharmacies to perform laboratory testing, preventative healthcare screenings and gap in care closure, eTrueNorth is working in partnership with retail pharmacy banners, third-party payors, pharmaceutical manufacturers and self-funded employers to identify undiagnosed conditions and better manage chronic diseases. The company’s goal is to fit healthcare into everyday life.

In response to the pandemic, eTrueNorth partnered with the U.S. Department of Health & Human Services to test millions of Americans for COVID-19. In the future, eTrueNorth will continue to support COVID-19 tests, antibody tests and coordination of vaccine administration. eTrueNorth is working to implement its infrastructure for other public health concerns, such as HIV and Hep C testing, as well as for maintenance of chronic diseases such as diabetes and heart disease. Proven strategies and clinical expertise prepare the company to address public health concerns, known and unknown.

Our Mission

Access

By leveraging the accessibility of retail pharmacies, we expand the scope of services provided to consumers to be more effective and enhance the pharmacy’s value as a key participant in a multidisciplinary health care delivery model.

Quality

A world where high-quality, cost-efficient, accessible healthcare is available in every community.

Affordability

Since 2013, helping individuals optimize their health through recognizing health-related factors that determine their personal “true north”. The key to affordable success is personalized recommendations designed to help individuals navigate their health journey.

Michael McEntee, Co-founder, Chairman & Chief Science Officer

Michael McEntee

Co-founder, Chairman & Chief Science Officer

For more than 40 years, Michael has worked to combine traditional laboratory medicine with innovative ideas. The focus has been to provide healthcare consumers with access to testing and related services which leads to a healthier life. Most recently, he has worked with local pharmacies and laboratories to enable COVID-19 testing in cooperation with government agencies.

Coral S. May, Co-founder & Chief Executive Officer

Coral S. May

Co-founder & Chief Executive Officer

Coral draws on more than 20 years’ experience in the health plan and employee wellness spaces to design eTrueNorth's service offerings. She is passionate about leveraging technology to develop scalable strategies which ultimately solve individual patient needs. Today, this includes COVID-19 testing done in partnership with local pharmacies.

Kyle Alexander, President & Chief Operating Officer

Kyle Alexander

President & Chief Operating Officer

A classically groomed, hands-on business leadership veteran of Fortune 500 and Inc. 500 companies, Kyle emphasizes client responsiveness, process rigor, accountability, teamwork and financial discipline as the hallmarks of a successful organization. He is passionate about keeping promises, both personal and commercial, and solving the access to healthcare puzzle.

Robert J. Stanley, Chief Financial Officer

Robert J. Stanley

Chief Financial Officer

Bob has achieved professional success in organizations that vary from Fortune 20 to privately held biotechnology, manufacturing and service-related corporations. He has served as Chief Financial Officer in organizations in both the New York Metropolitan Area as well as, over the past 14 years, in The Research Triangle of North Carolina.

Dave Admin, Chief Medical Officer

Dave Amin, MD, MBA

Chief Medical Officer

Still a practicing emergency room physician, Dave is obsessed with redesigning healthcare. He has significant experience at both health systems and ACOs.

Evan Cadoff, Laboratory Director

Evan Cadoff, MD, MS, MBA

Laboratory Director

Rooted in traditional university hospital-based laboratory medicine with significant experience in government collaboration related to public health, Evan has always believed in bringing laboratory testing closer to the consumer supporting workplace health and wellness testing. He is a nationally-recognized leader in clinical pathology and has years of experience in laboratory management.

Nancy Lesch, VP, Market Solutions

Nancy Lesch

VP, Market Solutions

Nancy offers significant experience in population health management with a focus on employer wellbeing strategies. She works with wellness vendors, benefits consulting services, and health plans to help them leverage eTrueNorth solutions to provide increased access to high quality, affordable options.

Gregg Tavolacci, Vice President, Laboratory Solutions

Gregg Tavolacci

Vice President, Laboratory Solutions

Gregg brings more than 15 years of domain expertise to the healthcare and technology sectors. Having helped to grow both large-scale organizations and start-ups from their inceptions, he defines and delivers operational processes and best practices to achieve his organization’s and customers’ goals.

JoLynn Coleman, Vice President, Pharmacy Solutions

JoLynn Coleman

Vice President, Pharmacy Solutions

JoLynn brings more than 30 years of pharmacy experience to create healthcare solutions that can be delivered in a pharmacy setting. She is passionate about providing convenient, affordable access to quality pharmacy services.

Sharon Collins, VP, Regulatory and Compliance

Sharon Collins

VP, Regulatory and Compliance

With a 30-year clinical background, Sharon has a rich work history of implementing technology in order to better laboratory services. eTrueNorth's customers benefit from her combined background in laboratory quality assurance and HIPAA compliance for point-of-care laboratories.

Contact Us

eTrueNorth's technology infrastructure is designed to assist pharmacies to play a larger role in their consumer's healthcare.