Finding Innovative Ways to Engage Individuals for COVID Testing and Vaccination

“Race to End COVID” brought together public and private partners to encourage people to get tested and vaccinated by offering the once-in-a-lifetime opportunity to run their vehicle on the Talladega Superspeedway track

Participant driving own vehicle on the world-famous Talladega Superspeedway track in Alabama

On Saturday, May 15, eTrueNorth had the incredible opportunity to participate in a local community-focused event to further engage individuals to take a COVID-19 test or receive a vaccine. The “Race to End COVID” event offered anyone who would receive a test or vaccine to use their own vehicle to drive two laps on the world-famous Talladega Superspeedway track in Alabama.

Participants taking a COVID-19 test

This event drew locals as well as NASCAR fans from across the country. In fact, the very first vehicle to take the track was from Virginia. The driver received a COVID-19 test. Sharon Collins, eTrueNorth’s Vice President of Regulatory and Compliance, reported this individual heard about the event online and said he wouldn’t have missed the opportunity to experience the Talladega track in his own car. While this individual had already had a vaccine, he had a COVID-19 test to ensure he was disease-free.

“The event encouraged everyone to get a COVID-19 vaccine,” said Collins. “Testing remains a central component to monitoring the level of disease. This event provided the perfect mix to encourage racing fans to receive both a vaccine and a COVID-19 test at the same time. This event was so much fun for everyone involved, and more importantly, it raised awareness for the importance of vaccination and testing.”

Participants taking a COVID-19 test

In partnership with the Alabama State Department of Health, the Centers for Disease Control and Prevention (CDC), the CDC Foundation and the National Guard, eTrueNorth specifically registered participants, collected specimens, performed rapid testing and communicated back test results. eTrueNorth’s participation was a direct result of the U.S. Department of Health and Human Services’ Increasing Community Access to Testing (ICATT) program. The Alabama State Department of Health offered both the Johnson & Johnson and Pfizer vaccines. The National Guard provided logistics and helped administer vaccines. This event was truly a team effort.

And it wasn’t just healthcare professionals that were excited about the opportunity to engage locals and racing fans. Talladega Superspeedway President Brian Crichton was present the entire day. He ensured the healthcare providers had everything they needed to administer tests and vaccines and monitor the track.

Participants taking a COVID-19 test

The testing and vaccinations took place in the same garage used by 2021 Talladega winner Brad Keselowski. Participants to the event entered the Talladega Superspeedway and drove under the racetrack using the renowned tunnel. Once inside the Talladega infield, participants joined the pace car for two laps on the track. Once off the track, participants had the opportunity to drive into the garage area. For many participants, this was the first time to see the garage up close and in person.

Today, the entire healthcare community is seeking new ways to further engage individuals to get a COVID-19 test and/or a vaccine. Innovative outreach is essential as the country engages more and more Americans to get the vaccine and get tested.

Our hope is that more events like the “Race to End COVID” take place across this great nation. Anything healthcare providers can do to encourage vaccination and testing is an important component to our national response.

Participants taking a COVID-19 test

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By leveraging the accessibility of retail pharmacies, eTrueNorth expands the scope of services provided to consumers to be more effective and higher quality and, at the same time, enhance the pharmacy’s value as a key participant in a multidisciplinary health care delivery model. Let’s talk about how we can partner together to improve healthcare.