About eTrueNorth

eTrueNorth drives access, quality, and affordability by enabling a future where healthcare services are provided to consumers at local pharmacies. By empowering local pharmacists to administer preventative healthcare screenings and close gaps in care, eTrueNorth is working in partnership with retail pharmacies, self-funded employers, third-party payors and pharmaceutical manufacturers to identify undiagnosed conditions and better manage chronic diseases. The company’s goal is to fit healthcare into everyday life. By leveraging the accessibility of retail pharmacies, eTrueNorth will expand the scope of services provided to consumers to be more effective, of higher quality and, at the same time, enhance the pharmacy’s value as a key participant in a multidisciplinary health care delivery model.

Our Mission

Access

By leveraging the accessibility of retail pharmacies, we will expand the scope of services provided to consumers to be more effective and enhance the pharmacy’s value as a key participant in a multidisciplinary health care delivery model.

Quality

A world where high-quality, cost-efficient, accessible healthcare is available in every community.

Affordability

Since 2013, helping individuals optimize their health through recognizing health-related factors that determine their personal “true north”. The key to affordable success is personalized recommendations designed to help individuals navigate their health journey.

Employee

Michael McEntee

Chief Executive Officer & Co-Founder

An expert in wellness screenings, Michael founded Impact Health in 1987. He is now using his combined background in clinical laboratory medicine, clinical research and health management to bring laboratory testing to retail pharmacies.

Employee

Coral S. May

President & Co-Founder

For more than 20 years, Coral has been an advocate of using technology to facilitate behavior change and value to payers. She is widely considered an expert in leading innovative change in healthcare.

Employee

Steve Kendall

Vice President, Product Advancement

A proven 30-year veteran as a healthcare executive, Steve brings a strong background in preventive medicine, disease management, health and wellness business products.

Employee

Sharon Collins

Director, Regulatory and Compliance

With a 30-year clinical background, Sharon has a rich history of implementing technology to better laboratory services.

Contact Us

eTrueNorth's technology infrastructure is designed to assist pharmacies to play a larger role in their consumer's healthcare.